Kirana Profit Margin Guide

Know your margins to price right and grow profit. Simple steps for Indian shop owners.

Typical margins by category

Kirana margins vary by product type:

Basic groceries (flour, pulses, oil): 5–10%
Branded & packaged foods: 10–20%
Household goods & toiletries: 15–30%
Cleaning products: 18–40%

How to calculate margin

Margin % = (Profit ÷ Selling Price) × 100. Markup % = (Profit ÷ Cost Price) × 100.

Example: You buy at ₹100, sell at ₹120. Profit = ₹20. Margin = 20/120 = 16.7%. Markup = 20/100 = 20%.

Try the calculator

Enter your cost and selling price below to see your margin and markup.

Cost price (₹)

Selling price (₹)

Too low margin = loss on some items. Too high = customers may go elsewhere. Balance volume and margin.

Track margins automatically

Stockkeeper helps you track cost and selling price per item. See your profit margins at a glance.

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